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Category Archives: TV Commercials
Though I’ve yet to visit the Emerald Isle, I do have a few Irish friends. Wonderful people — funny, bright and talented. And sad. Maybe not in the “someone had better cheer them up quick” kind of sadness, but more … Continue reading
Wait — you might want to watch the commercial first! Okay, now you can read on. And if you’re like me, for the first 30 seconds, you were probably thinking, “…where is this going?” But still I was anxiously awaiting … Continue reading
Branding with a connection! While I am connected and nostalgic about the John Corbett “voice” of Walgreens from both *Northern Exposure* and *Sex in the City,* and do like the playfulness of their “At the corner of…” campaign, it was … Continue reading
It seems so simple (even if slightly arbitrary) to find something in your corporate name to play off of in your marketing. A recent campaign for Petco® lets the “Pet” part of it’s name sit and stay, while the “co” … Continue reading
Just in time for Father’s Day, Sears is airing this wonderfully well done spot about “Not a Superhero”. Animated through the voice of children, we see Dad’s doing everyday things that do not require super human strength but nevertheless, make … Continue reading