Category Archives: TV Commercials

Et tu, Brut?

Advertising to men often contains humor and tongue in cheek references to their “manliness”. Like the recent Dr. Pepper ads which reposition the beverage aimed at men in a very tongue in cheek manner.  This Brut television commercial, which has been … Continue reading

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Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

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Jaguar, The Copy Cat

The latest TV spot for a sexy Jag F-Type is here, featuring, equally sexy, Damian Lewis behind the wheel. You, probably, know him from the popular Showtime series the Homeland. Another great screen name is also behind the camera— Sir … Continue reading

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Is McDonald’s latest “green” commercial a little fishy?

Given that we have clients in the seafood industry, we thought that it would only be appropriate to honor this 1st Friday in Lent with a fish post. Did you see McDonald’s latest commercial about “Kenny Longaker : The Last … Continue reading

Posted in Advertising, brand image, Fast Food, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, TV Commercials | Tagged , , | Leave a comment

A Tale Of Two Tables

When it comes to Guy-In-A-Suit-Talking-To-Precocious-Kids-At-A-Table TV spots, some new ads from AT&T have definitely one-upped a previous campaign from Ally Bank, at least as far as the level of precociousness goes. Viewers seem to love the AT&T spots: “Grandma” and “Dizzy” are … Continue reading

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Sound the Creativity Alarm, Maybe.

I LOVED these BGH microwave ads so much I couldn’t stand it! Grinning from one little “I love good marketing” ear to to the other. Played all 3 ads and never lost interest. Brilliant integration of advertising, promotion, strategic partnership … Continue reading

Posted in Creative Thinking, Hard Goods, Marketing Tactics, new product development, TV Commercials | Tagged , , | Leave a comment

Banning the Bubbles.

Americans toss away a staggering 130 billion bottles and cans that end up in landfills or incinerators every year and globally, it is much more. Sodastream is capitalizing on consumer’s increasing eco-consciousness with a battle cry “If you love the … Continue reading

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