Category Archives: TV Commercials

This Cookie’s Not Crumbling

Who doesn’t love Oreo cookies? Or their advertising? For years Oreo has pulled at consumers’ heartstrings in just the right way to keep their mantle as America’s Favorite Cookie. But a recent innovative effort relied on consumers to help them … Continue reading

Posted in Brand Equity, brand image, Crowd Sourcing, Facebook, Food Marketing, grassroots, Marketing Tactics, Social Media, TV Commercials, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment

Language is Life

Language guides and courses aimed at the tourist abroad are usually pretty dry stuff. Learning how to say “Please”; “Thank you”; “Morning”; “Evening”; and a few food names represents a very cursory means to navigate a culture. But, the travel … Continue reading

Posted in Experiential Marketing, Travel, Hospitality, Restaurants, TV Commercials | Tagged , , , | Leave a comment

Public Transportation Never Looked Sexier?

For us — people living in and around New York City — public transportation is a part of daily life. We are bombarded with public service messages about the benefits of squeezing into antiquated and overpriced metal boxes that, eventually, … Continue reading

Posted in Marketing Tactics, TV Commercials | Tagged , , | Leave a comment

Two Sides of the Coin: Branding Reality Check

I love watching TV – movies, sports, sitcoms, drama and even shows like American Pickers. I even like watching commercials! So the other day I saw 2 big brand ads that caught my attention – one for Kraft Cheese  and … Continue reading

Posted in Advertising, Marketing Tactics, TV Commercials | Tagged , , , | Leave a comment

Well-placed indeed!

I wouldn’t normally feel compelled to weigh in on The Honey Boo Boo phenomenon. I think it’s all been pretty well exposed by the media as yet another tediously unwatchable example of a certain segment of the population playing up … Continue reading

Posted in Advertising, brand image, Controversy, Hard Goods, Marketing Tactics, TV, TV Commercials, winners-toss-ups-flops | Tagged , , | Leave a comment

When To Stop

Here’s another TV spot that gets its point across clearly, and makes me smile every time I see it. This :30 for the Nissan Altima Tire Pressure Notification System is intriguing on first viewing (what is going on here exactly?) … Continue reading

Posted in Advertising, Automotive, Marketing Tactics, TV Commercials, Winners | Tagged , , | Leave a comment

Snob Appeal

You can’t grow up in Fairfield County Connecticut without realizing that there are quite a few wealthy people here. Two current TV spots from New Country Audi of Greenwich show that reality in the most cringe-inducing fashion I have ever … Continue reading

Posted in Advertising, Automotive, Flop, Marketing Tactics, TV Commercials | Tagged , , | Leave a comment