Category Archives: TV

Game of (Social) Thrones — Uniting your kingdoms.

  You know how fairy tales helped tell important messages to little kids in the ”olden days,” right? Well HootSuite, the web industry’s leading social media management dashboard, may have created a modern day version to get their own message … Continue reading

Posted in Branding, Marketing Tactics, Social Media, TV | Leave a comment

Great stunts, Kemosabe

If you haven’t experienced the recent bombardment of Disney’s The Lone Ranger commercials, then you must be living completely off the grid. But the spot that caught my attention most was the one that aired on the Discovery Channel during … Continue reading

Posted in Advertising, Celebrities, Marketing Tactics, TV | Leave a comment

Well-placed indeed!

I wouldn’t normally feel compelled to weigh in on The Honey Boo Boo phenomenon. I think it’s all been pretty well exposed by the media as yet another tediously unwatchable example of a certain segment of the population playing up … Continue reading

Posted in Advertising, brand image, Controversy, Hard Goods, Marketing Tactics, TV, TV Commercials, winners-toss-ups-flops | Tagged , , | Leave a comment

You Think You Know Wheat Thins?

The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive Why the writers on The Colbert Report don’t win more Emmy® Awards is a mystery to me. Recently Stephen welcomed a new advertiser to The Report, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Food Marketing, Marketing Tactics, Spokespeople, TV | Leave a comment

What Makes “Viral” go Viral?

Last week I spotted a video from a band I’d never heard of, doing a cover version of a song by another band I’d never heard of. I don’t even remember where I saw it, but I followed it to … Continue reading

Posted in Brand Fans, Creative Thinking, Innovation, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Media, TV, Video, Word of Mouth, YouTube | Leave a comment

Religious Freedom or Not?

It is difficult to comprehend how Lowe’s could have come to the decision to pull their advertising from the reality show All-American Muslim. The reality show on TLC follows 5 Lebanese American Muslim families living in the Dearborn, Michigan area. … Continue reading

Posted in Advertising, Controversy, Marketing Tactics, TV, TV Commercials, winners-toss-ups-flops | Leave a comment

Talk about Reality TV!

I love The Office! Correction, I loved The Office, powered by comedic genius Steven Carell. That’s why my eyes were immediately drawn to the latest offering from Quill Office Products company – an introduction of Dunder Mifflin line of paper. … Continue reading

Posted in Brand Equity, Celebrity Endorsements, Marketing Tactics, new product development, Spokespeople, TV | Leave a comment