Category Archives: TV

Gratitude

Was leafing through my wife’s People magazine (honestly, it’s not mine) the other day and came across an ad for my new favorite show, Starz’ Spartacus: Gods of the Arena . What especially caught my eye was the scannable code … Continue reading

Posted in App, Couponing, Innovation, Interactive & Mobile, Marketing Tactics, mobile, QR codes, Technology, testing, TV | Leave a comment

O! Say Can You Sing?

Of course, getting the lyrics of our National Anthem wrong is never a good idea. But I think Christina Aguilera can be forgiven when one takes into account the handicap she is struggling with— she is one of those pop … Continue reading

Posted in Marketing Tactics, Music, Sports and Entertainment, TV | Leave a comment

Super Reality Check

I look forward each year, as do millions, to being entertained during the Super Bowl by the “awesome creativity” of the best of the best creative communication geniuses. However this year with, OK, yes, a few exceptions, I think the … Continue reading

Posted in Advertising, Awards, Brand Equity, brand image, Celebrity Endorsements, Controversy, Marketing Tactics, Social Media, TV, TV Commercials, winners-toss-ups-flops, YouTube | Leave a comment

Catch more flies with sugar?

OK, like everyone else, I just have to comment on the American Idol attempted “relaunch.” Could the show survive the loss of the mega-watt personality judges? For me (while “old” and not exactly the demo they are looking for, I … Continue reading

Posted in Brand Equity, brand image, Controversy, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, TV | Leave a comment

I’ll Take a Vowel, Please.

Get your ballgowns ready! Now you can be Vanna for a Day. Wheel of Fortune announced a contest for fans to submit videos showcasing their best “Vanna moves.” One lucky contestant, as voted by fans, gets to be on air … Continue reading

Posted in Brand Fans, Celebrity Endorsements, TV, Winners | Leave a comment