Category Archives: Flop

Texas Tourism Misses the Mark

If everything in Texas is supposed to be so big, why did the Texas Tourism Board think so small? Amid an abundance of food vendors, regional artisans, and a sea of spectators, there it was— the big Texas on Tour booth … Continue reading

Posted in Advertising, Experiential Marketing, Flop, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Risque is Risky Business.

I was looking at the news headlines on line for my local paper when an ad popped up that certainly caught my eye as I had no idea what they were advertising. Having dared to click on the link, I … Continue reading

Posted in Advertising, Awards, Brand Equity, Branding, Flop, Health Marketing, Marketing Tactics, winners-toss-ups-flops | 1 Comment

“Fast” Fashion

This spring Victoria’s Secret is debuting a new product line called “Bright Young Things.”  This line features underwear with phrases such as “Dare You,” “Feeling Lucky,” and “Call Me.” A spokesperson for Limited Brands provided an explanation as to why … Continue reading

Posted in Advertising, Awards, brand image, Controversy, Fashion, Apparel, Flop, Marketing Tactics, Retailers, Social Responsibility and Philanthropy, Teens, winners-toss-ups-flops | Leave a comment

Lessons in Logos

The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading

Posted in Brand Equity, brand image, Flop, Marketing Tactics, Publicity | Leave a comment

Really Jello? Did you have to go for yucks?

I helped launch Jello Pudding Snacks. Yup, me as the client at old General Foods, and Mr Cosby and the GW Hoffman agency at the time (among others). One of my proudest launches. Which is why I cringe to see … Continue reading

Posted in Brand Equity, brand image, Facebook, Flop, Food Marketing, Marketing Tactics, winners-toss-ups-flops | Tagged , , , | Leave a comment

Not So Green Afterall

Last week I received a copy of Restoration Hardware’s Source Book — RH issues it two times per year. Weighing in at well over five pounds this Source Book is more like the old yellow pages than a catalog. My … Continue reading

Posted in Flop, Green Marketing, Hard Goods, Marketing Tactics, winners-toss-ups-flops | Tagged , , | Leave a comment

Snob Appeal

You can’t grow up in Fairfield County Connecticut without realizing that there are quite a few wealthy people here. Two current TV spots from New Country Audi of Greenwich show that reality in the most cringe-inducing fashion I have ever … Continue reading

Posted in Advertising, Automotive, Flop, Marketing Tactics, TV Commercials | Tagged , , | Leave a comment