Category Archives: Flop

Brand v Brand Manager Tug of War: Brand Loses

Here we go again with another big lesson in “less is more.” Spending way too much time with our own clients trying to espouse this “theory,” guess I should use that “picture” and the “1,000 words” thing for real. While … Continue reading

Posted in Brand Equity, brand image, Branding, Flop, Food Marketing, Marketing Tactics, Packaging, Reality Check, winners-toss-ups-flops | Leave a comment

FEDERAL WARNING: Tight pants make you look fat.

In honor of the upcoming July 4th holiday celebrating our freedom, this couldn’t be more appropriate. Things are out of control. Case in point, the new photo mandates on cigarette packaging: it is simply appalling to me. Marketing is a … Continue reading

Posted in Advertising, Controversy, Flop, Labeling, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

Blog or Blunder.

Last Week Bob Parsons, Co-Founder of GoDaddy.com posted a horrific video on his blog,  showing him shooting an Elephant in Zimbabwe.  It gained instant attention and disgust from many organizations and clients of GoDaddy.  Among them PETA (a client) withdrew … Continue reading

Posted in brand image, Celebrities, Controversy, Customer Feedback, Flop, Marketing Tactics, Social Responsibility and Philanthropy, Video, winners-toss-ups-flops, YouTube | Leave a comment

Branded for Life.

Ecko Unltd., the hip trendy line of clothing that is clearly not meant for me, has the offer of a lifetime, literally.  If you permanently tattoo yourself with one of Ecko’s logo tattoo designs you are entitled to a lifetime … Continue reading

Posted in Advertising, Controversy, Flop, Loyalty Program, Marketing Tactics, Teens, winners-toss-ups-flops | Leave a comment