Category Archives: Awards

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

The Unbelievable Power of a Happy Customer

It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading

Posted in brand image, Branding, Creative Thinking, Customer Feedback, Fashion, Apparel, internet marketing, Publicity, Reality Check, Winners | Leave a comment

Mophie Creativity Recharges SXSW

With SXSW becoming larger and larger each year, and more massively big budget corporations participating, it’s a challenge to really stand out. Unless of course, you have an army of adorable St. Bernard dogs attached to your brand.

Posted in Awards, Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Winners, winners-toss-ups-flops | Leave a comment

Obsolescence. Not So Funny.

Hysterical NSFW bit on Last Week Tonight by HBO’s John Oliver on the demise of RadioShack®. But the issue at the heart of this sad “passing” isn’t quite so LOL.

Posted in Boomers, Flop, Gadgets and Games, Marketing Tactics, Publicity, Reality Check, Retailers | Leave a comment

Fantastic Brand Built to Buck The Trend

We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading

Posted in Awards, Branding, Innovation, International Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Tiffany Breaks Advertising Ground

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history. Though they join major fashion companies like Gap, Banana Republic and J. Crew, who have also featured same-sex couples, one can imagine that … Continue reading

Posted in Advertising, Awards, Branding, Controversy, Lifestyle Marketing, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment

The Best Possible Start

What a way to start a new year of showcasing creativity and marketing smarts here in our Reality Check blog, than with this killer short film by Fisher-Price! Their heartwarming #WishesForBaby movie lets us all in to hear parents’ hopes … Continue reading

Posted in Advertising, Awards, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Video, Winners, winners-toss-ups-flops | Leave a comment