Category Archives: Awards

Don’t Squander Your Resources. Especially If You Can.

    At a time of year when we are all so conscious of wringing out every last penny of value from the resources we have, this TBS W.T.F.: FLOP really got to me.

Posted in Advertising, Awards, Billboards, Flop, grassroots, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Google to New Yorkers: Do You Really Know Your City?

Hey NYC, think you know it all?  Google’s latest campaign to promote their “Dream” app, bets you don’t, and shows how to get answers on just about anything, with ease.

Posted in Advertising, Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Return To Sender.

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

What a Way to Get Your 15 Minutes of Fame!

Camilla Nilsson has a new tattoo… and it is starring in a Reebok print ad.

Posted in Advertising, Awards, Branding, Creative Thinking, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Location, Location, Location works in Marketing, too

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy … Continue reading

Posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment