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Category Archives: Awards
As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading
Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo. When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading
So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading
While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading