Category Archives: winners-toss-ups-flops

Morton Salt Rebrands With Smart Bold Behavior

What  a fantastic, energizing example of marketing to hear about to kick off a New Year! Morton Salt shows the world what REBRANDING can truly mean. Their first in 168 years! Salt. That’s right, salt. What used to be thought … Continue reading

Posted in Awards, Branding, Food Marketing, Lifestyle Marketing, Winners, winners-toss-ups-flops | Leave a comment

Tax Day Marketing As Bad As The Day Itself?

Sound branding and marketing investment, or me-too junk? More brands than the usual H&R Block are jumping on the April Tax Day bandwagon this year. From a slew of offers for a “1040” asking price ($10.40 at Boston Market, $1040 … Continue reading

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Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

Gatorade: The Science of Re-Branding

Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Branding, Celebrities, Experiential Marketing, Health Marketing, Innovation, Packaging, Technology, Winners, winners-toss-ups-flops | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

The Next Generation of Infomercial: Entertainment Galore!

Say hello to the next generation of infomercial. Skittles has probably just produced one of the greatest infomercials of all time and it’s now airing on Evine Live. And wow! Has it gone viral! So what makes it a perfect … Continue reading

Posted in Awards, Branding, Celebrities, Food Marketing, Media Creativity, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Brilliant Branding: Shinola, Not S**T

When someone tackles Branding this smartly, you simply have to applaud. Shinola, a contemporary company less 5 years old, has taken an iconic American shoe polish brand from 1907, (and a dicey popular expression from the WWII era) and catapulted … Continue reading

Posted in Branding, Fashion, Apparel, New Products, Winners, winners-toss-ups-flops | Leave a comment