Category Archives: winners-toss-ups-flops

Magic Mike XXL’s Amusing New Promo

Full disclosure: when he first came on the scene, I thought Channing Tatum was just another handsome, muscular lunk-head actor that folks seemed to swoon over. But having seen a few of his comedies since then, I have to admit, he’s … Continue reading

Posted in Advertising, Celebrities, Creative Thinking, Promotions, Publicity, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Promo 101: Give Them What They Want to Get What You Want

Promotion in Health Marketing is often believed to be either not possible, very straight forward, or, well, boring. We say, “Doesn’t have to be.” As we kick off the sunny summer season, the leading health-related question is: “How do you … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, grassroots, Health Marketing, Interactive & Mobile, International Marketing, Local Marketing, Marketing Tactics, Technology, Winners, winners-toss-ups-flops | Leave a comment

Gutsy Enough to Change the Status Quo?

It takes a strong, gutsy, and smart Marketer to challenge the status quo, even when it’s right. Kudos to Hefty and their Ultimate™ Cups for redefining the “Mom” demographic in their hysterical, new #PARTYHARDMOMS Campaign! These videos speak for themselves. … Continue reading

Posted in Advertising, Awards, brand image, Lifestyle Marketing, Marketing Tactics, Moms, Winners, winners-toss-ups-flops | Leave a comment

Little State, Big Splash Marketing

As “Where are my receipts?” Tax Season gains its final head of steam, thought it only fitting to showcase this clever bit of local marketing, where Intuit (the makers of online tax software for tax preparers) partnered with Providence, Rhode … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, grassroots, Local Marketing, Promotions, Reality Check, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Mophie Creativity Recharges SXSW

With SXSW becoming larger and larger each year, and more massively big budget corporations participating, it’s a challenge to really stand out. Unless of course, you have an army of adorable St. Bernard dogs attached to your brand.

Posted in Awards, Branding, Creative Thinking, Experiential Marketing, Interactive & Mobile, Marketing Tactics, Promotions, Technology, Winners, winners-toss-ups-flops | Leave a comment

Fantastic Brand Built to Buck The Trend

We live in a frantic world. Always connected, scrolling, typing, checking in. And wondering how to speed it up even more. Well, STOP. Check out this “explanation” of the slow brand and tell me you don’t feel something. No wonder, … Continue reading

Posted in Awards, Branding, Innovation, International Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Tiffany Breaks Advertising Ground

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history. Though they join major fashion companies like Gap, Banana Republic and J. Crew, who have also featured same-sex couples, one can imagine that … Continue reading

Posted in Advertising, Awards, Branding, Controversy, Lifestyle Marketing, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment