Category Archives: winners-toss-ups-flops

The Best Possible Start

What a way to start a new year of showcasing creativity and marketing smarts here in our Reality Check blog, than with this killer short film by Fisher-Price! Their heartwarming #WishesForBaby movie lets us all in to hear parents’ hopes … Continue reading

Posted in Advertising, Awards, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Video, Winners, winners-toss-ups-flops | Leave a comment

Don’t Squander Your Resources. Especially If You Can.

    At a time of year when we are all so conscious of wringing out every last penny of value from the resources we have, this TBS W.T.F.: FLOP really got to me.

Posted in Advertising, Awards, Billboards, Flop, grassroots, Marketing Tactics, Travel, Hospitality, Restaurants, winners-toss-ups-flops | Leave a comment

Blown Away.

I love not only this clever billboard from a swedish shampoo company, but how it inspired The Swedish Childhood Cancer Foundation to make a similar ad with a very different message. The technology is of course impressive, the visual of … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Creative Thinking, International Marketing, Marketing Tactics, Publicity, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Google to New Yorkers: Do You Really Know Your City?

Hey NYC, think you know it all?  Google’s latest campaign to promote their “Dream” app, bets you don’t, and shows how to get answers on just about anything, with ease.

Posted in Advertising, Awards, Creative Thinking, Experiential Marketing, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

What a Way to Get Your 15 Minutes of Fame!

Camilla Nilsson has a new tattoo… and it is starring in a Reebok print ad.

Posted in Advertising, Awards, Branding, Creative Thinking, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Location, Location, Location works in Marketing, too

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy … Continue reading

Posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

In Search of a Fur Coat?

Simply genius. Overstock.com, the place for an awesome deal on almost any possible item ever, has come up with yet another way to make “surplus” goods available to the public.  This time, the surplus item is of the fur, floppy … Continue reading

Posted in Advertising, Awards, Creative Thinking, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment