Category Archives: winners-toss-ups-flops

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

#HowToDad Shows They Know

As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading

Posted in Advertising, Awards, brand image, Food Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Belmont Stakes Creatively Bets on Mobile for California Chrome

While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading

Posted in Advertising, Awards, grassroots, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Branding: Tiffany Yogurt and Versace Eggs?

An interesting exhibit called “Wheat is Wheat is Wheat” recently opened at the San Francisco Museum of Craft & Design. The designer, Peddy Mergui merges two worlds; high end brand names and basic grocery store items. The purpose: to make … Continue reading

Posted in Awards, Branding, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment