Category Archives: winners-toss-ups-flops

Margaritaville Master Does It Again!

So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet!  Not for a new song, boat drink concoction, … Continue reading

Posted in Awards, Branding, Celebrities, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops | Leave a comment

New Media: The Birth of Dronevertising?

From videography to crop monitoring and even pizza delivery… like ‘em or hate ‘em, the use of commercial drones is on the rise. And now some local merchants in Philadelphia just bought into their latest use: Advertising. DroneCast, the inception … Continue reading

Posted in Advertising, Awards, Controversy, Creative Thinking, Innovation, location based app, Marketing Tactics, winners-toss-ups-flops | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Endangered Wildlife — Giving ‘Timed Offer’ A Whole New Meaning

Have you seen this one? The Smithsonian National Zoo and the Conservation Biology Institute have teamed up in a “wildly” innovative way with the American rock band, Portugal. The Man, to raise awareness about a beautiful animal that is close … Continue reading

Posted in Creative Thinking, Marketing Tactics, Publicity, Reality Check, Social Media, Social Responsibility and Philanthropy, Technology, Video, Winners, winners-toss-ups-flops | Leave a comment

Dove’s New “Patches” Only Skin Deep.

Dove’s “Real Beauty” campaign has been going strong for the past 10 years. Dove’s last campaign, “Selfie” was a major hit and its “Sketches” ad struck a powerful emotional chord with women. Their newest ad, “Patch”, however, is striking a different … Continue reading

Posted in Advertising, Marketing Tactics, winners-toss-ups-flops | Leave a comment

Stonyfield Pearls of Wisdom

Hooray for Stonyfield and its commitment to sustainability! As if their organic products aren’t doing enough to help consumers and the environment, now they have launched the first-ever edible packaging — New Frozen Yogurt Pearls! Working with WikiFoods, Inc, a … Continue reading

Posted in Awards, Branding, Creative Thinking, Food Marketing, Green Marketing, Innovation, Marketing Tactics, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

A Billboard Really Delivers on Its Promise

When agencies create ideas for billboards, of course they want them to deliver results.  But deliver water too?… It’s a fact that there is no access to potable water for about 700,000 people in Peru. But what the area does … Continue reading

Posted in Billboards, Creative Thinking, International Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Technology, Winners, winners-toss-ups-flops | Leave a comment