Category Archives: Winners

Morton Salt Rebrands With Smart Bold Behavior

What  a fantastic, energizing example of marketing to hear about to kick off a New Year! Morton Salt shows the world what REBRANDING can truly mean. Their first in 168 years! Salt. That’s right, salt. What used to be thought … Continue reading

Posted in Awards, Branding, Food Marketing, Lifestyle Marketing, Winners, winners-toss-ups-flops | Leave a comment

Can Brangelina Split Fill Airline Seats?

  When the whole world was talking about Angelina Jolie filing for divorce from Brad Pitt, one smart brand got in on the conversation before it became a flash in the pan. Two days after the announcement, Norwegian Airlines began … Continue reading

Posted in Advertising, Celebrities, International Marketing, Print Ad, Publicity, Winners | Leave a comment

Real Sponsorship Gold

Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading

Posted in Advertising, Branding, Celebrities, Music, Sports and Entertainment, TV, Winners | Leave a comment

Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

Gatorade: The Science of Re-Branding

Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Branding, Celebrities, Experiential Marketing, Health Marketing, Innovation, Packaging, Technology, Winners, winners-toss-ups-flops | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Listerene’s App for The Blind Creates a WIN Everyone Can See

Oh, this example we are showcasing from Listerene® is just so right for so many reasons! So, ever wondered what it’s like to “feel” a smile? Last week, Listerine’s Advanced White product launched a mobile app overseas that allows the … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Social Responsibility and Philanthropy, Technology, Winners | Leave a comment