Category Archives: Winners

What a Way to Get Your 15 Minutes of Fame!

Camilla Nilsson has a new tattoo… and it is starring in a Reebok print ad.

Posted in Advertising, Awards, Branding, Creative Thinking, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Location, Location, Location works in Marketing, too

Need to find new, creative ways to get noticed? Looks like The D.C.-based software design studio, Intridea, figured out a clever way to do just that! They bought a one week billboard in NYC right across from Ad Giant, Ogilvy … Continue reading

Posted in Advertising, Awards, Billboards, Creative Thinking, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

In Search of a Fur Coat?

Simply genius. Overstock.com, the place for an awesome deal on almost any possible item ever, has come up with yet another way to make “surplus” goods available to the public.  This time, the surplus item is of the fur, floppy … Continue reading

Posted in Advertising, Awards, Creative Thinking, grassroots, Marketing Tactics, Social Responsibility and Philanthropy, Winners, winners-toss-ups-flops | Leave a comment

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

#HowToDad Shows They Know

As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading

Posted in Advertising, Awards, brand image, Food Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

A Free Sample? Sweet!

Colgate Palmolive / The Sweetest Treat from Y. Channel on Vimeo.   When it comes to product sampling, the lady in the black stretch pants and white shirt handing out samples in the super market just wouldn’t do for Colgate … Continue reading

Posted in Awards, Creative Thinking, Experiential Marketing, Gift with Purchase, Lifestyle Marketing, Marketing Tactics, Sampling, Winners, winners-toss-ups-flops | Leave a comment