Category Archives: Winners

If They Find It…

The best thing about this PSA (aside from the fact that it’s hysterical), is that it gets its message across no matter which side of the “Gun Rights” debate you find yourself on. I don’t imagine there are many gun … Continue reading

Posted in Controversy, Creative Thinking, Hard Goods, Kids, Moms, Publicity, Social Responsibility and Philanthropy, TV Commercials, Video, Winners, Word of Mouth | Tagged , , | Leave a comment

K.I.S.S. wins again!

  So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading

Posted in Advertising, Awards, College Marketing, Experiential Marketing, Marketing Tactics, Promotions, Sampling, Winners, winners-toss-ups-flops | Leave a comment

Belmont Stakes Creatively Bets on Mobile for California Chrome

While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading

Posted in Advertising, Awards, grassroots, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Music, Sports and Entertainment, Technology, Winners, winners-toss-ups-flops | Leave a comment

The Ultimate Crowdfunding!

Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Flop, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment

Branding: Tiffany Yogurt and Versace Eggs?

An interesting exhibit called “Wheat is Wheat is Wheat” recently opened at the San Francisco Museum of Craft & Design. The designer, Peddy Mergui merges two worlds; high end brand names and basic grocery store items. The purpose: to make … Continue reading

Posted in Awards, Branding, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Margaritaville Master Does It Again!

So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet!  Not for a new song, boat drink concoction, … Continue reading

Posted in Awards, Branding, Celebrities, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment