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Category Archives: Winners
So basic Promo 101: A great promotion provides a meaningful incentive to get someone to think, believe and act in the short term. Pretty simple. And if that incentive actually reinforces something about the product instead of just buying … Continue reading
While it’s pretty exciting to have a Triple Crown contender for the first time in 36 years, the Marketing Geekster in me is even more jazzed by the progressive, but SMART marketing being done by the New York Racing Association … Continue reading
Meet Ben Schlappig. Ben is a travel consultant and independent reviewer who travels over 300,000 miles per year and spends around 100 nights per year in hotels. Ben travels using his “points” to then provide independent reviews regarding the cheapest … Continue reading
An interesting exhibit called “Wheat is Wheat is Wheat” recently opened at the San Francisco Museum of Craft & Design. The designer, Peddy Mergui merges two worlds; high end brand names and basic grocery store items. The purpose: to make … Continue reading
So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet! Not for a new song, boat drink concoction, … Continue reading
Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading