Category Archives: Beverage Marketing

Starbucks Brings Back Christmas

Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading

Posted in Beverage Marketing, Branding, Creative Thinking, Crowd Sourcing, Customer Feedback | Leave a comment

Would You Push Limits to Prove Your Point?

Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading

Posted in Advertising, Beverage Marketing, Celebrities, Celebrity Endorsements, Content Marketing, Health Marketing, International Marketing, Video | Leave a comment

Shazamable Coke Bottles For Sharing, Of Course

Don’t think “The Haters” could possibly “hate hate, hate” this one! Coke’s latest #ShareACoke foray for the Summer of 2016 creates Shazamable cans and bottles with popular song lyrics for fun and sharing. And they didn’t seem to skip a … Continue reading

Posted in Awards, Beverage Marketing, Branding, Experiential Marketing, Interactive & Mobile, Packaging, Partnerships, Technology, Winners, winners-toss-ups-flops | Leave a comment

Gatorade: The Science of Re-Branding

Well, it wouldn’t be a Gatorade ad without showcasing a world-class athlete, now would it? Yet while the brand’s new campaign, Your Game Is Our Lab, continues to feature some of the biggies, like track Olympian Usain Bolt, NFL defensive … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Branding, Celebrities, Experiential Marketing, Health Marketing, Innovation, Packaging, Technology, Winners, winners-toss-ups-flops | Leave a comment

One Too Many This St. Patrick’s Day?

Apparently this was the case for Guinness – their St. Patrick’s Day ads in Canada featured a four-leaf clover instead of a shamrock. Now, legend has it that St. Patrick used the shamrock to demonstrate the concept of The Trinity … Continue reading

Posted in Advertising, Beverage Marketing, Controversy, International Marketing, Marketing Tactics | Leave a comment

Will #pepsiMojis Build or Break the Brand?

To say that social media has changed how the world communicates, is beyond an understatement. Pepsi has just proven this in spades with their new social media-inspired summer packaging design, slated to appear in stores soon. As part of their … Continue reading

Posted in Beverage Marketing, Branding, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

‘Got Milk?’ Repositions Good-for-You as Good-for-Foodies, too.

The latest “Got Milk?” campaign reminds us that milk is more than good for you, it’s also a match made in foodie heaven for many sweet and spicy foods! The California Milk Processor Board recently released “a pair of mesmerizing … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Experiential Marketing, Health Marketing | Leave a comment