Category Archives: Beverage Marketing

Creativity On Tap

See how rigging up an interactive beer tap to a cell phone and a selfie, worked to get Carlsberg Beer trending big time! #barbandits slot machine-style beer giveaway turned the media into the message — and that message was trendy, … Continue reading

Posted in Advertising, Beverage Marketing, brand image, Creative Thinking, Experiential Marketing, Gadgets and Games, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Promotions, Social Media, Technology | Leave a comment

Wet. Juicy. Ready.

Try to explain that to your little kids while dragging them through one of New York’s favorite attractions – the High Line!

Posted in Advertising, Beverage Marketing, Branding, Creative Thinking, Lifestyle Marketing, Marketing Tactics, New Products | Leave a comment

July 4th If Britain Won!

In yet another funny spoof on tradition, Newcastle Brown Ale ambushes July 4th the way they did the Super Bowl, and celebrates what America might have been if Britain had come out victorious in our Revolution for Independence. Totally playful … Continue reading

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When is a Coke Not a Coke?

When it’s a dumb bell? Well yes, this IS a different take on Coke! Ogilvy & Mather, China has developed a “2nd Lives” campaign for the brand, currently being featured in Vietnam, to try to encourage folks there to recycle. … Continue reading

Posted in Advertising, Beverage Marketing, Creative Thinking, Green Marketing, International Marketing, Marketing Tactics, Packaging, Social Responsibility and Philanthropy | Leave a comment

Now That’s Holiday Spirit!

Classic brand. Classic holiday. So last thing you want is classic advertising (like those car ads with the red bows!) And the Baileys Irish Cream brand seems to get that this season. In an enchanting (albeit a tad long winded) … Continue reading

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A Sad and Beautiful Whiskey Ad

Though I’ve yet to visit the Emerald Isle, I do have a few Irish friends. Wonderful people — funny, bright and talented. And sad. Maybe not in the “someone had better cheer them up quick” kind of sadness, but more … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, brand image, Marketing Tactics, TV Commercials | Leave a comment

Starbucks on Wheels

Now that everyone seems to enjoy Starbucks coffee and WiFi, how does one improve and move forward from here? How does a brand keep moving ahead and expand? Well, here’s a new one — take a train. Seriously, that’s what … Continue reading

Posted in Beverage Marketing, Branding, Experiential Marketing, International Marketing, Marketing Tactics | Leave a comment