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Category Archives: Beverage Marketing
Anyone who knows me, knows I do not “do nothing” very well. There is always something (or things!) that must get done at any given moment. But, as has been pointed out by more than one caring family member, maybe … Continue reading
That iconic kitty cat, Hello Kitty, known to grace everything for children–from fruit snacks to fruit of the loom underwear is now hawking fruit flavored beer. Yes, beer – an alcoholic adult beverage. The Hello Kitty brew, licensed by the … Continue reading
So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading
How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading
Kool-Aid Man and I go back a long way. He was one one of my first BIG BRAND assignments more decades ago than I want to admit to. I worked to launch the first Kool- Aid Man Comic Book series, … Continue reading
Is a true friend truly hard to find? That’s at least what Carlsberg Beer set out to prove in their latest video campaign. The set-up: A staged scenario of a late night card game leaves a guy supposedly in … Continue reading