Category Archives: Beverage Marketing

The Rewards of Doing Nothing

Anyone who knows me, knows I do not “do nothing” very well. There is always something (or things!) that must get done at any given moment. But, as has been pointed out by more than one caring family member, maybe … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Experiential Marketing, International Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Goodbye Hello Kitty Beer.

That iconic kitty cat, Hello Kitty, known to grace everything for children–from fruit snacks to fruit of the loom underwear is now hawking fruit flavored beer. Yes, beer – an alcoholic adult beverage. The Hello Kitty brew, licensed by the … Continue reading

Posted in Beverage Marketing, brand image, Branding, Kids, Licensing, Teens | Leave a comment

Refreshingly New Playfulness from 7up

So called “guerrilla marketing” is often big on sizzle and small on substance. Usually, tries to get attention just to get it, the heck with branding and equity and all that old-school B-school BS. Well not this time. Bravo 7-Up!! … Continue reading

Posted in Beverage Marketing, Experiential Marketing, grassroots, International Marketing, Marketing Tactics, Video | Leave a comment

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

Kool Aid Man- Still Rocking It at 59

Kool-Aid Man and I go back a long way. He was one one of my first BIG BRAND assignments more decades ago than I want to admit to. I worked to launch the first Kool- Aid Man Comic Book series, … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Boomers, Branding, Marketing Tactics, Moms, Spokespeople, Winners, winners-toss-ups-flops | Leave a comment

Good Friends Make Good Viral Videos

  Is a true friend truly hard to find? That’s at least what Carlsberg Beer set out to prove in their latest video campaign. The set-up: A staged scenario of a late night card game leaves a guy supposedly in … Continue reading

Posted in Advertising, Beverage Marketing, Marketing Tactics, Video, YouTube | Leave a comment

Message on A Bottle

I’ve always drooled at the endless new bottle designs that the beverage industry introduces each year. From chic to organic, minimalistic to ultra dimensional. So cool. So, when Heineken recently launched their second annual contest to design a new Limited … Continue reading

Posted in Beverage Marketing, Branding, Crowd Sourcing, Facebook, Marketing Tactics, Packaging, Technology | Tagged , , , | Leave a comment