Category Archives: Branding

Powerful Branding Through Promotion

What does pet adoption have to do with home buying? Well, a recent TV spot from Coldwell Banker will make you believe it’s quite a lot. In a promotional campaign that has been going on for 3 years now, Coldwell … Continue reading

Posted in Branding, Lifestyle Marketing, Partnerships, Promotions, TV Commercials | Leave a comment

GE Pledges to Close Gender Gap Like a Rockstar

siness Marketing creativity at it finest. Take a look at GE changing the conversation in its efforts to close the gender gap in science. With a goal of employing 20,000 women in STEM roles by 2020 and achieving a 50/50 … Continue reading

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Plum Organics Hopes That Sex Sells… In A Totally Different Way

Once again, organic baby food Plum Organics, proves it is not shy about pushing the envelope when it comes to lifestyle marketing activation — their latest TV spot actually encourages parents to have more sex! And right before Valentine’s Day … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Lifestyle Marketing, Reality Check, TV, Video | Leave a comment

Snicker’s Gets Real for Super Bowl

Someone once said that if the end of the world was announced, Americans would want to get a preview the day before. Super Bowl spots are kinda like that. I know that they cost so darn much that brands want … Continue reading

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Bad $$$es Welcome

When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading

Posted in Brand Equity, Content Marketing, Creative Thinking, International Marketing, Local Marketing | Leave a comment

NY Lottery Wins By Redefining Winning

The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading

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Morton Salt Rebrands With Smart Bold Behavior

What  a fantastic, energizing example of marketing to hear about to kick off a New Year! Morton Salt shows the world what REBRANDING can truly mean. Their first in 168 years! Salt. That’s right, salt. What used to be thought … Continue reading

Posted in Awards, Branding, Food Marketing, Lifestyle Marketing, Winners, winners-toss-ups-flops | Leave a comment