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Category Archives: Brand Equity
Bad $$$es Welcome
When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading
Not So Silly Trix Rabbit Gets Real
In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home — a competition to … Continue reading
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Sharing Happiness Pays Forward Brand Equity.
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading
Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading
Great Brands Don’t Have To Die
Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…
Return To Sender.
You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading
Just Do It On the Courts.
How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading