Category Archives: Brand Equity

Bad $$$es Welcome

Posted on January 26, 2017 by lizgwh

When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading →

Posted in Brand Equity, Content Marketing, Creative Thinking, International Marketing, Local Marketing | Leave a comment

Not So Silly Trix Rabbit Gets Real

Posted on September 8, 2016 by richardgwh

In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home  — a competition to … Continue reading →

Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Posted on December 10, 2015 by dianegwh

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading →

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment

Getting Personal.

Posted on October 15, 2015 by dianegwh

Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading →

Posted in Beverage Marketing, Brand Equity, brand image, Branding, Creative Thinking, Packaging | Leave a comment

Great Brands Don’t Have To Die

Posted on January 15, 2015 by richardgwh

Think your brand is past its prime? If it was built properly, maybe it can actually stand the test of time — and of bankruptcy, obsolescence, and even having its iconic headquarters obliterated! Take a look at today’s Polaroid…

Posted in Brand Equity, Branding, Hard Goods, Marketing Tactics, new product development, New Products, Reality Check | Leave a comment

Return To Sender.

Posted on September 25, 2014 by richardgwh

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading →

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment

Just Do It On the Courts.

Posted on September 9, 2014 by dianegwh

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading →

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment