Category Archives: Brand Equity

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment

Going to the Olympics? Please Pass the Toilet Paper.

The XXII Winter Olympic Games in Russia is upon us. But what is making news among spectators is not the athletes but the toilets!  And the fury is fueled by the ~$50 billion price tag, which make the Sochi games … Continue reading

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Dove Teaches Selfie Expression

Man they are good! No, … sensational. The Dove Real Beauty Campaign marks its 10th Anniversary with another tearjerker (if you are the sensitive type.) Once again taking on female issues with self image, this time they head down to … Continue reading

Posted in Advertising, Awards, Brand Equity, Lifestyle Marketing, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | 1 Comment

A Sad and Beautiful Whiskey Ad

Though I’ve yet to visit the Emerald Isle, I do have a few Irish friends. Wonderful people — funny, bright and talented. And sad. Maybe not in the “someone had better cheer them up quick” kind of sadness, but more … Continue reading

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Relaxx, It’s Just A Logo.

A lawsuit has been filed by ExxonMobil Corp. against 20th Century Fox Inc. claiming that their new logo for the FXX network infringes on the interlocking XX in their own logo. I actually enjoy two shows on FX (Louie and … Continue reading

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Arrivaderci, LGBTQ Consumers?

I’ll be the first one to defend the right of people to say whatever they want, even corporate CEOs. Last year, when Chik-Fil-A’s COO, Dan Cathy, publicly stated his opposition to same-sex marriage, forces on both sides of that debate … Continue reading

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Dressing Up the Golden Arches.

McDonald’s going luxury premium? In Japan, McDonald’s has launched a new line of premium burgers entitled the “Quarter Pounder Jewelry Series”. The burgers include premium meat and accompaniments like thickly-sliced pineapple and bacon, Monterey jack cheese, black truffle sauce, chorizo, and … Continue reading

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