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Category Archives: Brand Equity
The XXII Winter Olympic Games in Russia is upon us. But what is making news among spectators is not the athletes but the toilets! And the fury is fueled by the ~$50 billion price tag, which make the Sochi games … Continue reading
Though I’ve yet to visit the Emerald Isle, I do have a few Irish friends. Wonderful people — funny, bright and talented. And sad. Maybe not in the “someone had better cheer them up quick” kind of sadness, but more … Continue reading
A lawsuit has been filed by ExxonMobil Corp. against 20th Century Fox Inc. claiming that their new logo for the FXX network infringes on the interlocking XX in their own logo. I actually enjoy two shows on FX (Louie and … Continue reading
I’ll be the first one to defend the right of people to say whatever they want, even corporate CEOs. Last year, when Chik-Fil-A’s COO, Dan Cathy, publicly stated his opposition to same-sex marriage, forces on both sides of that debate … Continue reading
McDonald’s going luxury premium? In Japan, McDonald’s has launched a new line of premium burgers entitled the “Quarter Pounder Jewelry Series”. The burgers include premium meat and accompaniments like thickly-sliced pineapple and bacon, Monterey jack cheese, black truffle sauce, chorizo, and … Continue reading