Category Archives: Brand Equity

Can Don’t?

How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading

Posted in Beverage Marketing, Brand Equity, Brand Fans, brand image, Creative Thinking, Facebook, Innovation, Marketing Tactics, Packaging, Publicity | Leave a comment

Risque is Risky Business.

I was looking at the news headlines on line for my local paper when an ad popped up that certainly caught my eye as I had no idea what they were advertising. Having dared to click on the link, I … Continue reading

Posted in Advertising, Awards, Brand Equity, Branding, Flop, Health Marketing, Marketing Tactics, winners-toss-ups-flops | 1 Comment

Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

Posted in Advertising, Brand Equity, Marketing Tactics, mobile, Spokespeople, TV Commercials | Leave a comment

Lessons in Logos

The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading

Posted in Brand Equity, brand image, Flop, Marketing Tactics, Publicity | Leave a comment

The Friendly Skies Again

The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance ratings as well.  And getting out on time is followed … Continue reading

Posted in Brand Equity, Customer Service, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Where have all the BlackBerrys Gone?

BlackBerry, once a business person’s elite status symbol and something that they could truly not live without, is now considered passe and for most of this target market, obsolete. While Research in Motion is still selling BlackBerrys in countries like India and … Continue reading

Posted in Brand Equity, brand image, Branding, Interactive & Mobile, Marketing Tactics, Technology | Tagged , , , | Leave a comment

This Cookie’s Not Crumbling

Who doesn’t love Oreo cookies? Or their advertising? For years Oreo has pulled at consumers’ heartstrings in just the right way to keep their mantle as America’s Favorite Cookie. But a recent innovative effort relied on consumers to help them … Continue reading

Posted in Brand Equity, brand image, Crowd Sourcing, Facebook, Food Marketing, grassroots, Marketing Tactics, Social Media, TV Commercials, Winners, winners-toss-ups-flops | Tagged , , , | Leave a comment