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Category Archives: Brand Equity
How perfect given we are facing the start of summer, and a highly unofficial beer-drinking season! Starting May 6th, Budweiser was available in a new “Bow-Tie-Shaped” can. Harkening back to their iconic bow tie logo, it looks kind of cute … Continue reading
I was looking at the news headlines on line for my local paper when an ad popped up that certainly caught my eye as I had no idea what they were advertising. Having dared to click on the link, I … Continue reading
So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading
The Miami Dolphins are about to unveil their new team logo, and since I am not a fan of the team, I am not sure why I care. But I do. As recently as last season, watching Miami play my … Continue reading
The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance ratings as well. And getting out on time is followed … Continue reading
BlackBerry, once a business person’s elite status symbol and something that they could truly not live without, is now considered passe and for most of this target market, obsolete. While Research in Motion is still selling BlackBerrys in countries like India and … Continue reading