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Category Archives: Brand Equity
Way to go, Duracell! Hope everyone saw this fantastic example of bringing a brand to life in Real Life! Duracell had created a *Power Forward Community Center* apparently two years ago and a more agile *Rapid Responder* four-by-four truck add-on … Continue reading
I helped launch Jello Pudding Snacks. Yup, me as the client at old General Foods, and Mr Cosby and the GW Hoffman agency at the time (among others). One of my proudest launches. Which is why I cringe to see … Continue reading
Since 1986 with Andy Warhol, Absolut Vodka has entertained us with their award winning iconic imagery. Wondering how they could ever outdo themselves, they’ve gone and done it again… in an amazingly artistic way! Overshadowed by the “Absolute Unique” project … Continue reading
When a brand knows who it is and sticks to its guns over time, it’s amazing how little has to be said to get your point across. Kudos to Nike. Expanding to the all-important Boomer market with a single twist … Continue reading
Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading