Category Archives: Brand Equity

Now THAT’S Responsive Marketing!

Way to go, Duracell! Hope everyone saw this fantastic example of bringing a brand to life in Real Life! Duracell had created a *Power Forward Community Center* apparently two years ago and a more agile *Rapid Responder* four-by-four truck add-on … Continue reading

Posted in Awards, Brand Equity, brand image, Branding, Experiential Marketing, Giving Back, grassroots, Marketing Tactics, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Really Jello? Did you have to go for yucks?

I helped launch Jello Pudding Snacks. Yup, me as the client at old General Foods, and Mr Cosby and the GW Hoffman agency at the time (among others). One of my proudest launches. Which is why I cringe to see … Continue reading

Posted in Brand Equity, brand image, Facebook, Flop, Food Marketing, Marketing Tactics, winners-toss-ups-flops | Tagged , , , | Leave a comment

Absolute Artistry

Since 1986 with Andy Warhol, Absolut Vodka has entertained us with their award winning iconic imagery. Wondering how they could ever outdo themselves, they’ve gone and done it again… in an amazingly artistic way! Overshadowed by the “Absolute Unique” project … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Brand Equity, Creative Thinking, Marketing Tactics, Packaging, Winners, winners-toss-ups-flops | Tagged , , | Leave a comment

Branding at its best

When a brand knows who it is and sticks to its guns over time, it’s amazing how little has to be said to get your point across. Kudos to Nike. Expanding to the all-important Boomer market with a single twist … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Marketing Tactics, Seniors, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment

Sustainably Bag a Burrito.

Sustainability is a hot topic these days as more and more companies look for ways to reduce their eco footprint to be responsible corporate citizens. Earth Day has become the focal point for companies to champion their sustainable efforts. Chipotle … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Branding, Cause Marketing, Fast Food, Giving Back, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, Winners, winners-toss-ups-flops | Leave a comment

Ahhhh, the power of simple design.

Just couldn’t pass up the opportunity to thank those clients that are confident enough to love simple, cool, and strong design, with a touch of humor. You don’t have to be a big client with a big agency to have … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, brand image, Branding, Marketing Tactics | Leave a comment