Category Archives: Brand Equity

All Publicity Is Good Publicity?

What’s a brand to do? Caught up in all the confusion and emotions of the tragic shooting of a young man in Florida are two brands that are now faced with an obvious dilemma. Because Trayvon Martin was apparently carrying … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Controversy, Customer Feedback, Facebook, Marketing Tactics, Publicity, Social Media, Social Responsibility and Philanthropy | Leave a comment

You Think You Know Wheat Thins?

The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive Why the writers on The Colbert Report don’t win more Emmy® Awards is a mystery to me. Recently Stephen welcomed a new advertiser to The Report, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Food Marketing, Marketing Tactics, Spokespeople, TV | Leave a comment

Too darned funny… and good!

This is just another example of “what more do you need to say?” Just watch it. Great concept, hysterical interpretation, engaging execution. Just brilliant. Definitely a GWH W.T.F.* (Winner, Toss-Up or Flop?) Award WINNER! Kudos to Andes Beer. Source: The … Continue reading

Posted in Advertising, Beverage Marketing, Brand Equity, Creative Thinking, Marketing Tactics, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Now that’s what I call sampling!

IKEA, the Scandinavian retailer, is known for innovative, design-rich products that often target young people with small living spaces. For anyone who hasn’t been in one of their stores, they’re usually massive and draw tremendous crowds, though showcase items in … Continue reading

Posted in Advertising, Brand Equity, brand image, Branded Entertainment, Branding, Creative Thinking, Event Marketing, Experiential Marketing, Sampling | Leave a comment

Will Fair and Square be enough anymore?

OK, so everybody’s buzzing about JC Penney’s new “overhaul.” Yes, the TV spots leading up to 2/1/12— the BIG DAY — were fantastic. The frantic, over-the-top, promotion overload of today was more than communicated, as was JC Penney’s intent to … Continue reading

Posted in Advertising, Brand Equity, brand image, Loyalty Program, Marketing Tactics, Promotions, Publicity | Leave a comment

I am H.U.M.A.N.

As I was running up the stairs of my local gym late for Body Combat class, I was stopped in my tracks as I came face-to-face with a vending machine that says: “Hello. I am H.U.M.A.N.” Clearly, not your ordinary … Continue reading

Posted in Beverage Marketing, Billboards, Brand Equity, brand image, Branding, Fast Food, Food Marketing, Gadgets and Games, Giving Back, Innovation, Interactive & Mobile, Marketing Tactics, Product Placement, Technology, Winners, winners-toss-ups-flops | Leave a comment

Listen to the Music.

I’ve commented previously about car advertising – you know, the irresponsible driving and ridiculous small print “Professional drivers. Closed course. Don’t really drive like this or you may kill yourself, but we’re off the hook according to our lawyers”. But a … Continue reading

Posted in Advertising, Automotive, Brand Equity, brand image, Branding, Marketing Tactics, new target, TV Commercials | Leave a comment