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Category Archives: brand image
The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading
So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading
Politics and Late Night Comedy have become well-acquainted bedfellows over recent years. Equal-Opportunity barbs seem to level the playing field. But Politics and Prime Time Network TV shows? Politics and Marketing Conferences? Even Politics and First Responders on duty? Is … Continue reading
Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading