Category Archives: brand image

NY Lottery Wins By Redefining Winning

Posted on January 19, 2017 by richardgwh

The Zeitgeist is a funny thing. Have you ever noticed that just as you begin to think in a certain way, you suddenly find examples everywhere of other minds following that same thought process? Take for example this new campaign … Continue reading →

Posted in Advertising, brand image, Lifestyle Marketing | Leave a comment

Socks Don’t Stink This Holiday. So Have A Good One!

Posted on December 22, 2016 by karengwh

Feeling the love for the holidays this year — as a result of who we hung out with. We decided to showcase an Austin organization called Mitscoots, a purveyor of  “Gear with a Mission.” For every piece of Made-in-America wear … Continue reading →

Posted in brand image, Fashion, Apparel, Lifestyle Marketing, Partnerships, Social Responsibility and Philanthropy | Leave a comment

Weight Watchers: When Good Ideas Go Bad

Posted on October 20, 2016 by karengwh

So, the idea of loving yourself no matter what your size or shape — and allowing your sex partner to do so as well — is certainly laudable. Dove has received accolades for years for this very same sentiment. But … Continue reading →

Posted in Advertising, brand image, Controversy, International Marketing, Lifestyle Marketing | Leave a comment

Politics, Entertainment & Marketing: Any Rules Anymore?

Posted on March 22, 2016 by karengwh

Politics and Late Night Comedy have become well-acquainted bedfellows over recent years. Equal-Opportunity barbs seem to level the playing field. But Politics and Prime Time Network TV shows? Politics and Marketing Conferences? Even Politics and First Responders on duty? Is … Continue reading →

Posted in brand image, Celebrities, Celebrity Endorsements, Controversy, Experiential Marketing, Legal, Gvt, Marketing Tactics, Publicity | Leave a comment

Getting Personal.

Posted on October 15, 2015 by dianegwh

Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading →

Posted in Beverage Marketing, Brand Equity, brand image, Branding, Creative Thinking, Packaging | Leave a comment

Healthy Brands Can Still Be Hip

Posted on May 28, 2015 by dianedjgwh

Think about the last ad you saw for a good-for-you brand. It probably focused on the nutritional benefits of the product, right? Cravendale Milk in the UK follows the successful lead of the U.S. “GOT MILK” campaign, and takes possibly … Continue reading →

Posted in Advertising, Beverage Marketing, brand image, Health Marketing, International Marketing, Marketing Tactics, Reality Check, TV Commercials | Leave a comment

Bud Light, Just Say No.

Posted on May 19, 2015 by dianegwh

Oh boy. Bud Light’s #UpforWhatever campaign is in trouble again. What started out as a fun, youthful, lighthearted campaign to encourage spontaneity, now in its second year, looks like it’s missing the mark with women, the target market they are … Continue reading →

Posted in Advertising, Beverage Marketing, brand image, Branding, Social Media | Leave a comment