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Category Archives: brand image
Ordinarily, I cringe when I see sex jokes or a “sex sells” approach in marketing. So often the effort ends up being crass and totally in the gutter. Enter the Banana Bunker on Groupon’s Facebook page and I was reminded … Continue reading
It takes a strong, gutsy, and smart Marketer to challenge the status quo, even when it’s right. Kudos to Hefty and their Ultimate™ Cups for redefining the “Mom” demographic in their hysterical, new #PARTYHARDMOMS Campaign! These videos speak for themselves. … Continue reading
It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on Slate.com caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading
You can mess with the amount of sugar that’s actually in my breakfast cereal, hide a little xanthan gum in my sandwich bread. But don’t you mess with what I feed my pet. Just don’t.