Category Archives: brand image

How Strong is The NFL… Brand?

So many exciting “Marketing Things” to be shared this season regarding the NFL and its use of marketing and technology to create a better experience for game day fans.  And I was excited to share that this week. But given … Continue reading

Posted in Advertising, brand image, Branding, Celebrities, Controversy, Customer Feedback, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Responsibility and Philanthropy | Leave a comment

Just Do It On the Courts.

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

#HowToDad Shows They Know

As one of those who believe that men are one of the least appreciated and under-leveraged target for mainstream food marketing (and I’m not talking protein shakes and candy bars), this #HowToDad campaign featured on Digiday.com really made me smile! … Continue reading

Posted in Advertising, Awards, brand image, Food Marketing, Lifestyle Marketing, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Is Sympathy Marketing Sincere?

When undergoing hardship of any kind, it’s natural for people to feel better when they receive sincere empathy from others. And so was created “Sympathic Pricing!”   Also known as “Passionate Pricing” or “Painkiller Pricing”, Trendwatching.com highlights the many companies … Continue reading

Posted in Advertising, brand image, Creative Thinking, Lifestyle Marketing, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy | Leave a comment

Which Car is YOU? … Na, me either.

If you remember the somewhat controversial Olympics in Russia, you may also have noticed a TV spot for Cadillac that was aired during the games. (We actually blogged about it on Feb 24th. How prescient!) It seemed to stir a … Continue reading

Posted in Advertising, brand image, Controversy, Hard Goods, Marketing Tactics | Leave a comment

This is a Commercial?

Fast-food innovator Chipotle has already made a name for themselves with two stunning animated web spots: Back To The Start and The Scarecrow. But they’ve really gone all-out this time with a new Hulu series, Farmed And Dangerous. Written, cast, … Continue reading

Posted in Advertising, Brand Equity, brand image, Creative Thinking, Food Marketing, Green Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Sustainability, TV Commercials, Winners, YouTube | Leave a comment