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Category Archives: Branding
It’s not very often a single gift can encourage so many acts of giving. But this season, Godiva managed to do just that, with a little creativity. Think “whimsical Russian nesting doll containers” meets “decadent Belgian confections”. The first … Continue reading
There is really nothing more to say about this year’s crop of Marketer of The Year runner-up honorees than “Read their stories and learn!” Crowning Netflix with Marketer of The Year top honors was great enough. But this year’s runners-up … Continue reading
A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading
Every holiday season since 1997, Starbucks has served its customers coffee in cups uniquely decorated with traditional symbols of Christmas. Warm, holidays, makes sense. Last year when Starbucks introduced its plain red cup, it was met with some very unexpected … Continue reading