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Category Archives: Branding
In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home — a competition to … Continue reading
Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading
Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading
A little lighthearted new product Reality Check in honor of the carefree days of summer: Creativity can re-imagine great ideas in countless contemporary ways! Even the seemingly simple summertime kids’ favorite, BUBBLES. Bubble Lick has created a mixology product … Continue reading