Category Archives: Branding

Dollar Shave. Did Acquisition Kill The Funny?

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading

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Not So Silly Trix Rabbit Gets Real

In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home  — a competition to … Continue reading

Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video | Leave a comment

Your Bathroom, Your Brand?

Target’s recent initiative to go one step further in response to the gender identification conversation and add single-stall bathrooms to all stores is just another way that they are defining their Brand to the world. And that translates to cash … Continue reading

Posted in Branding, Controversy, Customer Feedback, Retailers, Social Responsibility and Philanthropy | Leave a comment

Real Sponsorship Gold

Olympic sponsorship comes with a hefty price tag, so simply paying the sponsor fee and popping off a few ads just isn’t enough. In recent Olympics, the brands that have made an impact created a deep emotional connection with their … Continue reading

Posted in Advertising, Branding, Celebrities, Music, Sports and Entertainment, TV, Winners | Leave a comment

Redefining a Modern Spokesperson

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment

Re-Imagine Your Boundaries. It Works!

  A little lighthearted new product Reality Check in honor of the carefree days of summer: Creativity can re-imagine great ideas in countless contemporary ways! Even the seemingly simple summertime kids’ favorite, BUBBLES. Bubble Lick has created a mixology product … Continue reading

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The Most Patriotic Brands

As the July 4th holiday approaches, thought this was a fitting commentary on the power of BRANDING.  Defining “Patriotism” as “pride in one’s country and a willingness to defend it,… It is courage, it is freedom of speech, it is … Continue reading

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