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Category Archives: Branding
As the summer vacation season takes hold, wanted to repost a lesson on creativity I think all marketers can learn from: Want to make a point about your talents? WALK THE TALK in everything you do. This short, sweet, and … Continue reading
Is this a portrait of Brand worship or what? Will the new Instagram logo ever engender the same? With all of the conversation and bouhaha over the new Instagram logo, one has to wonder if there is anything in marketing … Continue reading
A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading