Category Archives: Branding

How To Win Your Fans Back After Adversity

We always talk about the marketing challenges and hurdles to “getting people to do the stuff you need them to do.” Well, after their recent outbreaks of E.Coli, Salmonella and norovirus, fast casual dining sensation, Chipotle Mexican Grill has one … Continue reading

Posted in Advertising, Branding, Controversy, Customer Service, Food Marketing, Health Marketing, Marketing Tactics, Social Responsibility and Philanthropy, Travel, Hospitality, Restaurants | Leave a comment

Lean Cuisine Disses The Word “Diet” and Tries to Do Some Good

Well this actually is a novel way to start the year. Lean Cuisine is the latest “good for you” brand (AKA: Diet Food) that has decided it’s time to “change the ‘diet’ conversation into a force for good.” (Let’s pretend … Continue reading

Posted in Advertising, Branding, Creative Thinking, Food Marketing, Health Marketing, Interactive & Mobile, Lifestyle Marketing, Marketing Tactics, Media Creativity, Reality Check, Social Responsibility and Philanthropy, Technology | Leave a comment

Break A Bond, Break A Brand?

No sooner did 2015 end with a Forbes list of the best, most disruptive brands, than “#1 Disrupter”, UBER takes the heat big time for their now-you’ve-finally-gone-too-far surge pricing on New Year’s Eve. Anyone familiar with Uber knows that when … Continue reading

Posted in Branding, Controversy, Customer Feedback, Publicity | Leave a comment

25 of The Most Disruptive Brands of 2015

Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading

Posted in Advertising, Branding, Creative Thinking, Experiential Marketing, Lifestyle Marketing | Leave a comment

Can a Nice Brand Be Naughty and Win?

Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading

Posted in Advertising, Branding, Controversy, Fashion, Apparel, Lifestyle Marketing, YouTube | Leave a comment

How Far Is Too Far in Marketing?

Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading

Posted in Advertising, Branding, Controversy, Food Marketing, International Marketing, Retailers, TV | Leave a comment

Sharing Happiness Pays Forward Brand Equity.

Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers.  This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading

Posted in Brand Equity, Branding, Fashion, Apparel, Loyalty Program, Retailers, Winners, winners-toss-ups-flops | Leave a comment