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Category Archives: Branding
No sooner did 2015 end with a Forbes list of the best, most disruptive brands, than “#1 Disrupter”, UBER takes the heat big time for their now-you’ve-finally-gone-too-far surge pricing on New Year’s Eve. Anyone familiar with Uber knows that when … Continue reading
Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading
Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading
Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading
Brand loyalty should swing both ways — consumers who are fiercely loyal to their brands AND brands that are fiercely loyal to their consumers. This holiday season, Zappos wanted to demonstrate this, and in doing so, ended up inspiring a whole … Continue reading