Category Archives: Celebrities

Shakira’s Hips Defeat The Force

What does it take to unseat VW’s most-shared video of all time? Apparently Shakira, The World Cup, The World Food Programme, and Dannon’s Activia Yogurt. While Volkswagon’s “The Force” had been the most shared ad of all time for 41 … Continue reading

Posted in Advertising, Awards, Celebrities, Celebrity Endorsements, Food Marketing, International Marketing, Marketing Tactics, Music, Sports and Entertainment, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, YouTube | Leave a comment

Margaritaville Master Does It Again!

So as we finally break into sunshine and warm temps (after a seemingly endless winter) I once again have to take my beach hat off to my King of Summer, Jimmy Buffet!  Not for a new song, boat drink concoction, … Continue reading

Posted in Awards, Branding, Celebrities, Creative Thinking, Experiential Marketing, Marketing Tactics, Music, Sports and Entertainment, Winners, winners-toss-ups-flops | Leave a comment

Banning Bossy.

As a female, have you ever been called the dreaded b-word…”Bossy”? Well, Sheryl Sandberg, the Chief Operating Officer of Facebook and author of the best-selling book “Lean In,” has launched a national campaign to ban this word, claiming it discourages girls … Continue reading

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Take a Selfie in your Skivvies.

Calvin Klein is infamous for its provocative underwear ads. With the launch of their new line, Calvin Klein has developed a new #mycalvins campaign, encouraging bloggers, models, musicians and consumers to post their skivvy selfies. Two superstars kicked off the campaign, supermodel … Continue reading

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The Great Barbie-Heidi Klum Controversy

What could take Adland and the Blogosphere’s attention away from the Olympics, even for a moment? Appears the culprits are Sports Illustrated and… Barbie! In a controversial tie-in only a fellow Marketer could appreciate, seems Mattel’s Barbie has ruffled a … Continue reading

Posted in Advertising, brand image, Branding, Celebrities, Controversy, Marketing Tactics, Social Responsibility and Philanthropy | Leave a comment

Great stunts, Kemosabe

If you haven’t experienced the recent bombardment of Disney’s The Lone Ranger commercials, then you must be living completely off the grid. But the spot that caught my attention most was the one that aired on the Discovery Channel during … Continue reading

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Kool Aid Man- Still Rocking It at 59

Kool-Aid Man and I go back a long way. He was one one of my first BIG BRAND assignments more decades ago than I want to admit to. I worked to launch the first Kool- Aid Man Comic Book series, … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Boomers, Branding, Marketing Tactics, Moms, Spokespeople, Winners, winners-toss-ups-flops | Leave a comment