Category Archives: Celebrities

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

Posted in Advertising, Brand Equity, Marketing Tactics, mobile, Spokespeople, TV Commercials | Leave a comment

Jaguar, The Copy Cat

The latest TV spot for a sexy Jag F-Type is here, featuring, equally sexy, Damian Lewis behind the wheel. You, probably, know him from the popular Showtime series the Homeland. Another great screen name is also behind the camera— Sir … Continue reading

Posted in Advertising, Automotive, Celebrities, Marketing Tactics, TV Commercials | Leave a comment

Stipple: Pinterest On Steroids?

Just in case you weren’t filling your time with Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Google+, the gods of digital socializing have another medium for you to use. Readers, meet Stipple. Stipple is a budding social media website that … Continue reading

Posted in Celebrities, Interactive & Mobile, Social Media | Leave a comment

Keeping It Real.

Did Beyoncé lip-sync our national anthem at the president’s inauguration? The right-leaning Drudge Report suggests she did (and says it is confirmed by The Times of London). Now the left-leaning Rolling Stone seems to agree. Apparently, using a pre-recorded track … Continue reading

Posted in Celebrities, Controversy, Marketing Tactics, Music, Sports and Entertainment, Publicity | Leave a comment

Bahumbizzle or Bahumfizzle?

The 2012 Adidas Holiday Campaign is getting a lot of press.  And, I have to agree, it gets high marks as a clever, integrated campaign. It has it all: — Great teaser miniseries of *Ebenezer Snoop* starring big names (former … Continue reading

Posted in Advertising, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, winners-toss-ups-flops, YouTube | Tagged , , , | Leave a comment

Pocket Like It’s Hot

Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading

Posted in brand image, College Marketing, Food Marketing, Marketing Tactics, Spokespeople, Teens, Video | Tagged , , , | Leave a comment