Category Archives: Spokespeople

Dollar Shave. Did Acquisition Kill The Funny?

Posted on October 13, 2016 by richardgwh

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Not So Silly Trix Rabbit Gets Real

Posted on September 8, 2016 by richardgwh

In their ongoing effort to make their breakfast cereals healthier, and to spread that word, General Mills has introduced an honorary REAL Trix Rabbit, and started an online “Rabbit Showdown” to drive the REAL point home  — a competition to … Continue reading →

Posted in Advertising, Brand Equity, Food Marketing, Spokespeople, Video | Leave a comment

Redefining a Modern Spokesperson

Posted on August 5, 2016 by karengwh

Celebrities have been tapped as marketing spokespeople for brands since the end of the Depression era. But with today’s increasing demand for transparency, honesty, and straight shooting, that role is taking on a new form as well. Meet the new … Continue reading →

Posted in Advertising, Branding, Celebrity Endorsements, Lifestyle Marketing, Spokespeople, TV Commercials | Leave a comment

Don’t Be a Jerk. The World Is Watching.

Posted on June 3, 2016 by karengwh

Virality and social conversation are great when a brand wants to strut its stuff. But beware — it can also create uproar when ads and messages hit this “no borders on the internet” world we live in. Take note of … Continue reading →

Posted in Branding, College Marketing, Controversy, Event Marketing, Gift with Purchase, International Marketing, Reality Check, Social Media, Social Responsibility and Philanthropy, Spokespeople, Travel, Wal-Mart | Leave a comment

The King Brags: My Whopper’s Not a Burger

Posted on February 25, 2016 by karengwh

Bold Brand move in so many ways! In a kale-craving, health-obsessed culture, Burger King makes a move to sell hot dogs, launched nationally on February 23rd. OK, 100% beef Oscar Mayer hot dogs, but dogs nonetheless. Then they hit the … Continue reading →

Posted in Advertising, Branding, Fast Food, Marketing Tactics, Print Ad, Spokespeople | Leave a comment

Holiday Shopping on YouTube?

Posted on November 5, 2015 by karengwh

You may be if their recent Awesome Stuff Week (from October this year) takes hold. And if the shoppable ads being pitched resonate with brand marketers. Concept is pretty simple: Take one YouTube video star, plunk them (authentically!) into  one … Continue reading →

Posted in Advertising, Branding, Celebrity Endorsements, Content Marketing, Fashion, Apparel, Lifestyle Marketing, Marketing Tactics, Spokespeople, Video, YouTube | Leave a comment

Return To Sender.

Posted on September 25, 2014 by richardgwh

You’ve no doubt heard of Apple’s giveaway of U2’s latest album “Songs Of Innocence” and the controversy it caused. Apparently, even though everyone wants something for nothing, there are some people that don’t want it thrust upon them without their … Continue reading →

Posted in Brand Equity, brand image, Celebrities, Celebrity Endorsements, Controversy, Email, Flop, internet marketing, iPhone, Marketing Tactics, New Products, Publicity, Reality Check, Spokespeople, Word of Mouth | Leave a comment