Category Archives: Spokespeople

Just Do It On the Courts.

How does Nike launch a new line of tennis gear? With precision timing to coincide with one of the hottest tennis events, the US Open, and by staging a temporary tennis court complete with locker room and swag area, smack dab in the … Continue reading

Posted in Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Fashion, Apparel, Marketing Tactics, New Products, Promotions, Reality Check, Spokespeople | Leave a comment

Pull Up Your Damn Pants!

And no, I’m not talking about the inexplicable way some young men wear their jeans these days. Of course, I’m talking about that Trivago guy. But thank god, it seems I’m not the only one. I had to pause the … Continue reading

Posted in Brand Fans, brand image, Controversy, Facebook, International Marketing, internet marketing, Marketing Tactics, Pinterest, Publicity, Reality Check, Spokespeople, Travel, TV Commercials, Twitter, Video, Winners, Word of Mouth, YouTube | Leave a comment

Kool Aid Man- Still Rocking It at 59

Kool-Aid Man and I go back a long way. He was one one of my first BIG BRAND assignments more decades ago than I want to admit to. I worked to launch the first Kool- Aid Man Comic Book series, … Continue reading

Posted in Advertising, Awards, Beverage Marketing, Boomers, Branding, Marketing Tactics, Moms, Spokespeople, Winners, winners-toss-ups-flops | Leave a comment

More Things Like This, Please.

  National Record Store Day (April 20th) celebrates the few remaining independent record stores left around the world. With a focus on vinyl records, it’s a day to celebrate all that so many of us miss about buying records, CDs, … Continue reading

Posted in Boomers, Celebrity Endorsements, Creative Thinking, Marketing Tactics, Music, Sports and Entertainment, Spokespeople, Teens, Winners | Leave a comment

Flexible Branding Transcends Time, Place, and Pink

So, in order to reinforce their new pricing structure, cell phone provider T-Mobile made a drastic departure from a lovely Carly Foulkes to rugged and grizzly-looking cowboys. As much as I enjoyed following Carly’s adventure, the latest dudes are knee-slapping … Continue reading

Posted in Advertising, Brand Equity, Marketing Tactics, mobile, Spokespeople, TV Commercials | Leave a comment

Pocket Like It’s Hot

Having worked on food product marketing for more than a few years, I’ve often thought about leveraging celebrity endorsement by someone who actually liked and consumed our product. It looks like Nestle’s Hot Pockets brand has recently hit the jackpot … Continue reading

Posted in brand image, College Marketing, Food Marketing, Marketing Tactics, Spokespeople, Teens, Video | Tagged , , , | Leave a comment

Give Me Liberty, Or Give Me Denim.

I imagine that many American shoppers have been lamenting the ever-dwindling presence of goods made in the USA in recent decades. I know I have. So, I was glad to hear that a new clothing line, 1791 Supply and Co., … Continue reading

Posted in brand image, Cause Marketing, Celebrity Endorsements, Fashion, Apparel, Giving Back, grassroots, Marketing Tactics, Publicity, Spokespeople, Winners | Tagged , , , , , | Leave a comment