Category Archives: Spokespeople

You Think You Know Wheat Thins?

The Colbert Report Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive Why the writers on The Colbert Report don’t win more Emmy® Awards is a mystery to me. Recently Stephen welcomed a new advertiser to The Report, … Continue reading

Posted in Advertising, Brand Equity, brand image, Branding, Celebrities, Celebrity Endorsements, Food Marketing, Marketing Tactics, Spokespeople, TV | Leave a comment

The Comeback of The Sweater Vest

First, let me start by saying this post is by no means intended to be an endorsement or lack thereof, of any hopeful Presidential candidate. That out of the way, I have to give Rick Santorum, or his handlers, credit … Continue reading

Posted in brand image, Branding, Celebrities, Controversy, Gift with Purchase, Marketing Tactics, Publicity, Spokespeople | Leave a comment

Talk about Reality TV!

I love The Office! Correction, I loved The Office, powered by comedic genius Steven Carell. That’s why my eyes were immediately drawn to the latest offering from Quill Office Products company – an introduction of Dunder Mifflin line of paper. … Continue reading

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Look Ma, No Brains!

A recent spot for Mercedes Benz has me of two minds. While I am glad to hear that Google VP of Engineering, Vic Gundotra, is alive and well, and while I am impressed with the technical skill of the engineers … Continue reading

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They’re baaaaack…

Some of us are big fans of the Kia hamsters (you know who you are). Well, get ready, the sequel is out and it’s even more magnificent than the original (and we know that doesn’t happen often!)  So, without further … Continue reading

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Now that’s how I’d like to try my pickles!

Pickles are pickles, you may say. Well, not if one particular kind is promoted fiercely by a world-famous Britsh Explorer, “Sir Edwin Horsham,” the Claussen pickle spokes-explorer. OK, so he’s not that world-famous, and he doesn’t really exist. But the … Continue reading

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Now That’s A Reason to Give

Even in the current difficult economic times, people continue to be generous with their charitable giving to deserving organizations. In fact, consumers still say they will purchase a brand because of its charitable efforts more than for other factors But … Continue reading

Posted in Cause Marketing, Celebrities, Celebrity Endorsements, Facebook, Giving Back, Marketing Tactics, Spokespeople, Video, Winners | Leave a comment