Category Archives: Content Marketing

Bad $$$es Welcome

Posted on January 26, 2017 by lizgwh

When planning business travel calendars, most hope to get in a little warm weather indulgence during bleak winter months. “Educational” Conferences in Palm Springs, Miami, and Scottsdale are pretty popular right about now. But what do you do if you … Continue reading →

Posted in Brand Equity, Content Marketing, Creative Thinking, International Marketing, Local Marketing | Leave a comment

H&M, Wes Anderson and Nostalgia Work Together

Posted on December 1, 2016 by richardgwh

A charming little holiday film from H&M, done as only quirky director Wes Anderson could do it. “Come Together” has everything fans (and critics) have come to expect from Mr. Anderson: long tracking shots, symmetry, quirky dialog, Adrian Brody. As … Continue reading →

Posted in Advertising, Branding, Celebrities, Content Marketing, Fashion, Apparel, Video | Leave a comment

Sincerely Celebratory, Not Self Serving

Posted on November 5, 2016 by jimbgwh

As Cubs fans recently breathed perhaps the biggest sigh of relief the sports world’s ever, it’s no surprise brands wanted to join in on the monumental celebration. But with the spontaneity of social media, it’s too easy to post or … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Music, Sports and Entertainment, Social Media | Leave a comment

Dollar Shave. Did Acquisition Kill The Funny?

Posted on October 13, 2016 by richardgwh

Ever since Dollar Shave Club was purchased by Unilever for $1 Billion, many fans of their original viral sensation, owner, and spokesman Mike Dubin’s hysterical spots have wondered if, and how, they would continue the look and feel of those … Continue reading →

Posted in Branding, Content Marketing, Lifestyle Marketing, Social Media, Spokespeople, Twitter | Leave a comment

Would You Push Limits to Prove Your Point?

Posted on June 24, 2016 by lizgwh

Curious if your probiotic is really doing anything to improve your gut health? Finnish probiotic brand Gefilus was determined to prove the effectiveness of their brand and they did so in a way that is definitely not for the squeamish. … Continue reading →

Posted in Advertising, Beverage Marketing, Celebrities, Celebrity Endorsements, Content Marketing, Health Marketing, International Marketing, Video | Leave a comment

Even The Small Things Speak Loudly About You

Posted on June 10, 2016 by karengwh

As the summer vacation season takes hold, wanted to repost a lesson on creativity I think all marketers can learn from: Want to make a point about your talents? WALK THE TALK in everything you do. This short, sweet, and … Continue reading →

Posted in Branding, Content Marketing, Creative Thinking, Media Creativity | Leave a comment

Are Silent Movies Returning?

Posted on May 20, 2016 by kathygwh

Is everything old truly new… again and again and again? No dispute that video is the workhorse of today’s digital and social platforms. Sight, sound and motion creatively married to get the job done quite engagingly.  Then I read the … Continue reading →

Posted in Advertising, Content Marketing, Media Creativity, Social Media, Video | Leave a comment