Unexpected thinking with real world sensibility. Ideas that surprise (and sometime scare) the heck out of you. But it's a fact: we get people to do stuff in amazing ways. Really. Contact us and see.
Category Archives: Controversy
Apparently this was the case for Guinness – their St. Patrick’s Day ads in Canada featured a four-leaf clover instead of a shamrock. Now, legend has it that St. Patrick used the shamrock to demonstrate the concept of The Trinity … Continue reading
Once again, American Fashion Icon, Barbie, spotlights some of the marketing challenges faced by a mature brand trying to maintain relevance in a rapidly changing world. From the first African American “Barbie” in the late 60’s (who wasn’t named Barbie … Continue reading
No sooner did 2015 end with a Forbes list of the best, most disruptive brands, than “#1 Disrupter”, UBER takes the heat big time for their now-you’ve-finally-gone-too-far surge pricing on New Year’s Eve. Anyone familiar with Uber knows that when … Continue reading
Year after year we welcome holiday ads that tug at our heartstrings and bring tears to our eyes. Most reinforce the true meaning of the season – warmth, cheer, generosity, and sincerity. For that one media-driven moment, viewers pause and … Continue reading
Got the guts for a big (risky) idea? At a time when half the world is deeply concerned about sensitivity toward others, and the other half thinks the pandering goes totally too far, it poses an interesting creative challenge (opportunity?) … Continue reading