Category Archives: Controversy

Are You Abusing The Power of Social Media?

DON’T WATCH this whole video. Please. ALS (AKA Lou Gehrig’s disease) is a merciless disease. Desperate patients and their families have turned to social media in their quest to find a cure, as the only drug currently approved for ALS in … Continue reading

Posted in Controversy, Health Marketing, Legal, Gvt, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Word of Mouth | Leave a comment

Will a revamped Hamburglar sell any burgers?

No news flash that the Golden Arches have taken a major back seat to chains like Chipotle and Panera for contemporary food choices, especially for Millennials. So in an attempt to transform themselves into a more “progressive burger company” and … Continue reading

Posted in Advertising, Branding, Controversy, Customer Feedback, Fast Food, Food Marketing, Lifestyle Marketing, Marketing Tactics, Social Media | Leave a comment

Testing — Knowing When to Fold is Bold.

Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Controversy, Customer Feedback, TV Commercials | Leave a comment

When Branding Goes Bad

Creating a brand’s image is the most difficult task a marketer will ever take on. What do you really stand for? What makes you different from other choices? And most importantly, what do people feel about this difference. It’s a … Continue reading

Posted in Advertising, Branding, Controversy, Marketing Tactics, Reality Check | 1 Comment

Tiffany Breaks Advertising Ground

Jeweler Tiffany & Co. is featuring a same-sex couple for the first time in its advertising history. Though they join major fashion companies like Gap, Banana Republic and J. Crew, who have also featured same-sex couples, one can imagine that … Continue reading

Posted in Advertising, Awards, Branding, Controversy, Lifestyle Marketing, Marketing Tactics, Publicity, Winners, winners-toss-ups-flops | Leave a comment

Customer Dissatisfaction Spurs a Pretty Funny Campaign

  The NY Metropolitan Transportation Authority (MTA) introduced a new campaign this month on “subway etiquette.” Uh huh. Subway Etiquette. The fact that they had to spend money to educate millions of subway riders on common courtesy makes me SMH… … Continue reading

Posted in Advertising, Controversy, Customer Feedback, Marketing Tactics, Social Media | Leave a comment

Hollywood Marketing Muscle Terrorized

Wow. In what might be the first instance of almost anything thwarting the power of Hollywood’s Movie Marketing Muscle, Sony Pictures it seems, has decided to cancel its blockbuster New York premiere of the new Seth Rogen/James Franco film “The … Continue reading

Posted in Celebrities, Controversy, Marketing Tactics, Publicity | Leave a comment