Category Archives: Creative Thinking

A Little Doggie Sampling Goes A Long Way

There is a bit of a parallel between office workers and shelter dogs. Both are cooped up in cubbyholes all day. No walks, no fresh air, no fun. So, to provide a little relief to both the human and canine … Continue reading

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Creativity Trumps Dumb Rules

As a way to protect the investments of the official sponsors of the Olympic Games, the IOC instituted Rule 40, prohibiting athletes from mentioning or even pointing out any supporters who were not paying sponsors of the Games. But some … Continue reading

Posted in Advertising, Celebrities, Celebrity Endorsements, Controversy, Creative Thinking, Legal, Gvt, Media Creativity | Leave a comment

Re-Imagine Your Boundaries. It Works!

  A little lighthearted new product Reality Check in honor of the carefree days of summer: Creativity can re-imagine great ideas in countless contemporary ways! Even the seemingly simple summertime kids’ favorite, BUBBLES. Bubble Lick has created a mixology product … Continue reading

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Even The Small Things Speak Loudly About You

As the summer vacation season takes hold, wanted to repost a lesson on creativity I think all marketers can learn from: Want to make a point about your talents? WALK THE TALK in everything you do. This short, sweet, and … Continue reading

Posted in Branding, Content Marketing, Creative Thinking, Media Creativity | Leave a comment

Today’s HR- Recruiting Through Snapchat

We’ve heard stories about someone losing their job over an “oops” on Snapchat. But, seems like more and more today,’modern’ companies are encouraging job applicants to use Snapchat to apply for open positions. Cue Everlane, trendy online clothing retailer. The … Continue reading

Posted in Branding, Creative Thinking, Innovation, Lifestyle Marketing, Media Creativity, Social Media | Leave a comment

Can Dyson Revolutionize Hair Care, Too?

A $400 hairdryer. Beauty appliance manufacturers may say it’s crazy. That there is a ceiling on what women will pay for such products. But this is a Dyson brand. Known for revolutionizing categories that lacked technological innovation and excitement (think … Continue reading

Posted in Branding, Creative Thinking, Hard Goods, Innovation, New Products, Research, Testing, Technology | Leave a comment

Mickey D’s Creates VR Happy Meals

You may have heard about, or even experienced, the wonders of today’s Virtual Reality headsets. To Boomers like myself, they are more than just an update to the View-Master® of our childhood (which themselves are quite a bit more than … Continue reading

Posted in Content Marketing, Creative Thinking, Experiential Marketing, Interactive & Mobile, International Marketing, Lifestyle Marketing, Marketing Tactics, Packaging, Technology, Travel, Hospitality, Restaurants | Leave a comment