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Category Archives: Creative Thinking
Always known, I hope, as one who constantly pushes to challenge the old cliches in Marketing, rethink the rules and reimagine new solutions, (and not always appreciated for it!) this recent list of 25 of The Most Disruptive Brands has … Continue reading
So our friends at Oreo are pushing the boundaries of branding once again, proving that a solid, well-defined brand can extend itself in almost limitless ways — this time, somehow creatively meshing the old-is-new again resurgence of “adult” coloring with … Continue reading
Holiday season. Travel nightmares. Everybody hating the airlines and each other. Right? A recent business trip showed me that it doesn’t have to be that way, and that brands can create a lasting impression (and loyalty) with just a little … Continue reading
“Hard horse further covered the tomato fruit.” Does the phrase mean anything to you? Fortunately for Elan Languages, a little known online translation tool, this silly set of directions (and more!) in a translated cooking video, helped to seriously showcase its … Continue reading
Big brands are making it personal. Coca-Cola introduced personal cans last year with consumer’s names and even fun labels such as “Wingman”, “Friend” and “Mom” as part of their successful “Share a Coke” campaign. Other brands quickly began following suit … Continue reading