Category Archives: Creative Thinking

Listerene’s App for The Blind Creates a WIN Everyone Can See

Oh, this example we are showcasing from Listerene® is just so right for so many reasons! So, ever wondered what it’s like to “feel” a smile? Last week, Listerine’s Advanced White product launched a mobile app overseas that allows the … Continue reading

Posted in Branding, Creative Thinking, Experiential Marketing, Innovation, Interactive & Mobile, International Marketing, Social Responsibility and Philanthropy, Technology, Winners | Leave a comment

Healthy, Wealthy & Wise For Real

Before I begin my day in this constantly-connected digital world, I like to take a morning run unplugged — no heart rate monitors or step-tracking devices. But the Commercial Bank of Dubai’s (CBD) latest partnership with FitBit got me rethinking my routine. … Continue reading

Posted in Creative Thinking, Experiential Marketing, International Marketing, Lifestyle Marketing, Marketing Tactics, Technology | Leave a comment

Brands Having Sass With Class

Long the punching bag of Jon Stewart, one would think Arby’s would have been quietly doing the happy dance come Jon’s last show. Certainly wouldn’t have been bothered to say good-bye to him. Fortunately, they did just the opposite and created … Continue reading

Posted in Branding, Controversy, Creative Thinking, Publicity, Travel, Hospitality, Restaurants, TV Commercials, Word of Mouth | Leave a comment

Little Things Can Be Big Ideas

We all know that good campaigns are focused on one “Big Idea.” But a Big Idea doesn’t have to be complicated, executionally or visually. It can actually be characterized by simplicity — grounded in a simple but strong “real people” … Continue reading

Posted in Advertising, Branding, Creative Thinking, Health Marketing, Lifestyle Marketing, TV Commercials | Leave a comment

Looking for Brand Advocates?

Think it takes an exhaustive search to find folks willing to toot your horn? Sometimes your strongest Brand Advocates are right under your nose! That’s where they were for IBM.  The tech giant easily enticed 1,000 of its own sales … Continue reading

Posted in Creative Thinking, grassroots, Social Media, Word of Mouth | Leave a comment

Big Ideas Only Look Easy

Ever notice how the really big ideas look amazingly simple when executed properly? But what’s really behind them? Our latest Poster Child: A recent National Blood Week campaign in the UK to increase blood donations due to drastically lower contributions. … Continue reading

Posted in Advertising, Creative Thinking, grassroots, International Marketing, Marketing Tactics, Promotions, Publicity, Reality Check, Word of Mouth | Leave a comment

Magic Mike XXL’s Amusing New Promo

Full disclosure: when he first came on the scene, I thought Channing Tatum was just another handsome, muscular lunk-head actor that folks seemed to swoon over. But having seen a few of his comedies since then, I have to admit, he’s … Continue reading

Posted in Advertising, Celebrities, Creative Thinking, Promotions, Publicity, Social Responsibility and Philanthropy, Video, Winners, winners-toss-ups-flops, Word of Mouth | Leave a comment