Category Archives: Customer Service

Drugs by phone- will they get you hooked?

On the surface, this article touting Walgreens’ success with a *Prescription Ready by Text* SMS program was nothing all that unusual. Cool, but not unusual. You simply sign up to have Walgreens text you when your prescription is filled. And … Continue reading

Posted in App, Customer Service, Health Marketing, Interactive & Mobile, Marketing Tactics, mobile, mobile marketing, Technology, Texting | Leave a comment

When Giving Back Falls Apart at the Seams.

What’s all the rage over Tom’s shoes? My daughter and my niece, both in their teens, were coveting Tom’s shoes during our recent back-to-school clothes shopping. Having heard so much about their philanthropic one for one philosophy–when you buy a … Continue reading

Posted in Brand Equity, brand image, Branding, Customer Feedback, Customer Service, Facebook, Giving Back, Marketing Tactics, Reality Check, Social Responsibility and Philanthropy, Teens | Leave a comment

Shazam me to Tahiti

OK, usually I tend to lean toward the ‘when is enough is enough’ side of technology taking over living. But this one is just pretty exciting to me, when I think of the amazing things that could be done! Shazam, … Continue reading

Posted in Advertising, App, Customer Service, Innovation, Interactive & Mobile, iPhone, Marketing Tactics, mobile, mobile marketing, Promotions, QR codes, Technology, TV, TV Commercials, Winners, winners-toss-ups-flops | Leave a comment

Surprised and Delighted… no really!

I don’t know about you, but I think one of the most over-used and under-delivered terms in our business is “surprise and delight”. Of course who wouldn’t want a kick-butt concept where consumers are blown away beyond their expectations, and … Continue reading

Posted in Automotive, Customer Feedback, Customer Service, Loyalty Program, Marketing Tactics, testing, Travel | Leave a comment

When does 1 inch cost $200?

I am all for businesses making fair money. I am even understanding of cost increases that need to be passed along. But this one SO angers me, I am about to support John Madden’s eccentric refusal to fly — though … Continue reading

Posted in Controversy, Customer Feedback, Customer Service, Marketing Tactics, Travel | Leave a comment

A Bank With A Lot of Interest…In It’s Customers!

In a quest to be profitable these days it seems like companies are cutting back on everything from product quality to customer service. Interestingly, a regional bank in the Pacific Northwest, has done just the opposite, an exceptional and unique … Continue reading

Posted in Brand Equity, brand image, Branding, Customer Service | Leave a comment

Honest Officer, I only had 1 #beieere$!

This one is for anyone who has ever participated in PWI. (Posting While Intoxicated) As the commentator on Tekzilla Daily said,”The best thing about social media is that it has no filters. The worst thing about social media is… that … Continue reading

Posted in App, Customer Service, Facebook, Interactive & Mobile, Marketing Tactics, Social Media, Social Responsibility and Philanthropy, Technology, Twitter, Winners | Leave a comment