Category Archives: Customer Service

A Royal Sweepstakes?

I admit, I am a total groupie for all things British Royal, being introduced to the “repositioned brand” through Princess Diana over the years of her public life. Followed every detail and “scoop” as if it were my own family … Continue reading

Posted in Brand Equity, brand image, Celebrities, Customer Service, Giving Back, grassroots, Marketing Tactics, Moms, Social Responsibility and Philanthropy, Spokespeople | Leave a comment

Yup, State Farm IS there.

A post about an insurance company? Really? Why?  Because I just love advertising that makes me do something (in this case, not only laugh out loud, but remember an age old jingle and hum it later when I least expect … Continue reading

Posted in Advertising, Brand Equity, brand image, Controversy, Customer Service, Marketing Tactics, TV Commercials | 1 Comment

An Airline With a Heart.

What a difference 12 minutes can make. 12 minutes is the amount of time a Southwest pilot held a flight so a grieving grandfather could make his connection to see his dying 2-year old grandson in Colorado. The boy had … Continue reading

Posted in Brand Equity, brand image, Customer Service, Travel | Leave a comment

Hangover Helpers…Wish I’d Thought of It!

Today, every entrepreneur is focused on the latest breakthrough in technology and creating the next Facebook. When I was in college, we had the “pie man” who sold pies to drunken college students at 2am or the “sandwich man” who … Continue reading

Posted in Customer Service, Teens, Winners | Leave a comment

Be a Big Baby.

I like shopping in Target, not as much as Costco, but more than WalMart. Their stores are easy to shop, with good merchandise at fair prices, and they do a lot of good for the local communities where they do … Continue reading

Posted in Advertising, Billboards, Cause Marketing, Customer Feedback, Customer Service, Facebook, Interactive & Mobile, internet marketing, Marketing Tactics, Moms, Social Media, Winners, winners-toss-ups-flops | Leave a comment

Hello Room Service? A bottle of wine and a guitar, please.

Always trend-forward, check out Europe’s  first “music hotels” that opened in Germany last month. The unique nhow Berlin is a hip, new hotel where you don’t  just get room and board, but truly check in to the world of music … Continue reading

Posted in brand image, Customer Service, Marketing Tactics | Leave a comment

Hit me.

I went to my favorite casino in Atlantic City a few weeks ago and “won” – meaning, I broke even at the Blackjack tables.  And I’ve already been invited back to return next month, for free. Do they know what … Continue reading

Posted in Customer Service, Loyalty Program, Marketing Tactics, Promotions | Leave a comment