Category Archives: Customer Feedback

Testing — Knowing When to Fold is Bold.

Every marketer knows the time, money and effort it takes in planning and producing a major new ad campaign. But it takes the very brave marketer to know the angst and turmoil to pull a campaign even before it starts … Continue reading

Posted in Advertising, Beverage Marketing, Branding, Controversy, Customer Feedback, TV Commercials | Leave a comment

The Unbelievable Power of a Happy Customer

It’s a simple story. Online apparel start-up American Giant was ramping up production, when a positive review of their signature hoodie on caused a viral sensation and depleted all of their stock. All of it. So they hustled to open … Continue reading

Posted in brand image, Branding, Creative Thinking, Customer Feedback, Fashion, Apparel, internet marketing, Publicity, Reality Check, Winners | Leave a comment

Customer Dissatisfaction Spurs a Pretty Funny Campaign

  The NY Metropolitan Transportation Authority (MTA) introduced a new campaign this month on “subway etiquette.” Uh huh. Subway Etiquette. The fact that they had to spend money to educate millions of subway riders on common courtesy makes me SMH… … Continue reading

Posted in Advertising, Controversy, Customer Feedback, Marketing Tactics, Social Media | Leave a comment

Maybe If It Carried My Bags to the Car?

Cool or creepy… or just plain scary if you are a Lowe’s associate. Lowe’s is testing multilingual robots just before the holidays to help out with customer service at one of its subsidiary hardware stores in San Jose, . The 5-foot-tall robots, … Continue reading

Posted in Controversy, Customer Service, Experiential Marketing, Hard Goods, Interactive & Mobile, Marketing Tactics, New Products, Technology | Leave a comment

Smart Thinking is On The Menu.

What do you get when you cross Extreme Makeover with the King of The Cooking Show? You get what’s On The Menu — a totally revolutionary execution of today’s darling, the cooking show!

Posted in Creative Thinking, Customer Feedback, Experiential Marketing, Marketing Tactics, Product Placement, Travel, Hospitality, Restaurants, TV | Leave a comment

How Strong is The NFL… Brand?

So many exciting “Marketing Things” to be shared this season regarding the NFL and its use of marketing and technology to create a better experience for game day fans.  And I was excited to share that this week. But given … Continue reading

Posted in Advertising, brand image, Branding, Celebrities, Controversy, Customer Feedback, Marketing Tactics, Music, Sports and Entertainment, Publicity, Social Responsibility and Philanthropy | Leave a comment

Pedal Smarter.

Smart Phones. Smart Cars. Even Smart Refrigerators. So what’s next? How about a Smart Bike? Just how smart can a bike be? Very smart if you are in Copenhagen. The city to first jump on bike-share wave in the nineties … Continue reading

Posted in Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, International Marketing, Marketing Tactics, New Products, Technology | Leave a comment