Category Archives: Customer Feedback

Hassle Free Meal Planning At Last

  How does $10/mo sound to have someone plan all of your meals for you, using the tastes and ingredients you like, provide you not only the recipes, but the shopping list that goes along with it? Yeah, I like … Continue reading

Posted in Creative Thinking, Customer Feedback, Food Marketing, Lifestyle Marketing, Marketing Tactics, Technology | Leave a comment

Doritos Going Bold… Again

Frito-Lay gambled on yet another test of consumer loyalty last week when it launched three new flavors…with no way to know what they were!! The program is called, Bold Flavor Experiment, with Doritos Jacked tortilla chips. Consumers are asked to try three … Continue reading

Posted in Awards, Creative Thinking, Crowd Sourcing, Customer Feedback, Food Marketing, Marketing Tactics, new product development, New Products, Packaging, Winners, winners-toss-ups-flops | Leave a comment

Customer Still King.

Imagine a hotel that has so many effusively glowing reviews that it actually has jumped in rankings to the #1 spot in TripAdvisor’s review algorithm– for the country it resides in AND is ranked in the top 25 hotels in … Continue reading

Posted in Customer Feedback, Customer Service, Marketing Tactics, Social Media, Travel, Hospitality, Restaurants | Leave a comment

Not For the Faint of Heart

Disclaimer: I am a big dog lover so I might be a little more biased than the average person. That said, I was relieved to see that others felt that a recent ad from Pearl Izumi was in as poor … Continue reading

Posted in Advertising, Awards, Controversy, Customer Feedback, Flop, Marketing Tactics, Reality Check, winners-toss-ups-flops | Leave a comment

Real Time Tourist Raves

Having just returned from a vacation in The Netherlands, I was not surprised to see yet another spot-on *people-centric* innovation from the Dutch. (Same folks who not only figured out how to reclaim acres and acres of land that they … Continue reading

Posted in Crowd Sourcing, Customer Feedback, Interactive & Mobile, International Marketing, Marketing Tactics, Travel, Hospitality, Restaurants, Word of Mouth | Leave a comment

The Friendly Skies Again

The airline business is certainly pretty competitive, with everyone’s goal of being “on time” one of THE biggest contributing factors — to not only customer satisfaction, but to employee performance ratings as well.  And getting out on time is followed … Continue reading

Posted in Brand Equity, Customer Service, Marketing Tactics, Travel, Travel, Hospitality, Restaurants | Leave a comment

Play Me Some Delta Blues

Have you heard about the $10,000 Gibson guitar mangled by Delta Airlines? In one of those strange coincidences that seem to happen to me regularly, I heard about it from a coworker on the very day that I was shipping … Continue reading

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