Category Archives: Customer Feedback

Turning a Sour Situation into Lemonade!

Smart companies realize that how they deal with problems, issues or mistakes can have more impact on business than even the best Marketing campaign. Especially in the current world of instantaneous consumer feedback and sharing/spreading of news via Social Media, … Continue reading

Posted in brand image, Controversy, Customer Service, Facebook, Travel | Leave a comment

Viva Italians!

Those Italians! They just do everything right (especially vacations)! Check out the “on holiday” vacation email notice I received the other day from Architema, a high-end furniture design company from Italy. I love this email ad— its simplicity, design, and … Continue reading

Posted in Customer Feedback, Marketing Tactics, Winners, winners-toss-ups-flops | Tagged | Leave a comment

Nobody’s Perfect…And That’s A Good Thing!

Consumers are on to marketers and they are becoming more and more distrustful. Seems as if we all have flaws, and with social media, it’s almost impossible to hide them. But consumers don’t expect brands to be perfect, so why … Continue reading

Posted in Advertising, Billboards, Brand Equity, brand image, Customer Feedback, Customer Service, Fast Food, Marketing Tactics, Publicity, Reality Check, Twitter, Word of Mouth | Leave a comment

All Publicity Is Good Publicity?

What’s a brand to do? Caught up in all the confusion and emotions of the tragic shooting of a young man in Florida are two brands that are now faced with an obvious dilemma. Because Trayvon Martin was apparently carrying … Continue reading

Posted in Brand Equity, Brand Fans, brand image, Controversy, Customer Feedback, Facebook, Marketing Tactics, Publicity, Social Media, Social Responsibility and Philanthropy | Leave a comment

You’ll never forget the milk again.

Kudos to SuperValu! It’s not often that a retail grocery chain gets props (especially mine) for being forward thinking, but this one is really a consumer dream! Check out their new app — does all the expected things like retail … Continue reading

Posted in App, Customer Service, grocery retailers, location based app, Loyalty Program, Marketing Tactics, supermarkets, Technology, Winners, winners-toss-ups-flops | Leave a comment

Ski-In/Ski-Out and Now Ski-Through Service.

While I often cringe at how Starbucks has taken over America, I have to say, this simple idea is brilliant – a ski-through Starbucks on the slopes of Squaw Valley. As a skier that is always cold and need of … Continue reading

Posted in Awards, Beverage Marketing, Customer Service, Marketing Tactics, Winners, winners-toss-ups-flops | Leave a comment

Dinner and a Movie 2.0

So, this is the season for the Academy Awards and as expected, there are many great movies out there to see. But are we too wedded to being couch potatoes to care? Someone is hoping not. Theaters in Australia are … Continue reading

Posted in App, Creative Thinking, Customer Service, Experiential Marketing, Interactive & Mobile, Marketing Tactics, QR codes, Technology | Leave a comment